The Client

Coaching and Consultancy services working with businesses to co-create strategies that will enable them to both thrive and to feel proud of their impact.

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The Brief

Create a distinctive brand identity inspired by heritage, and blue and teal as core brand colours. The client wanted a traditional, characterful feel including a serif typeface with elegant “tails” paired with tactile, close-up imagery focused on people and materials.

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The Outcome

Developed a considered brand identity with a timeless, heritage-led aesthetic, combining a rich blue/teal palette, expressive typography, and intimate, zoomed-in imagery. The result is a warm, characterful brand that feels authentic, human, and rooted in tradition while remaining refined and contemporary in execution.