The Client

Liberta, Sab Clemente was a proposed luxury addiction recovery and wellness retreat specialising in drug and alcohol recovery, set in the countryside of Perugia, central Italy.

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The Brief

Create a strong yet non-corporate brand identity for a luxury recovery retreat, with a clear connection to its Italian setting. The client wanted the brand to feel smart, sleek, and premium, while remaining warm and human.

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The Outcome

Developed a refined brand identity inspired by the arched windows of the Italian property, forming the basis of the brand icon. A considered colour palette was drawn from the surrounding landscape, creating a sense of calm, place, and sophistication. In addition to the core branding, investor-ready pitch decks were designed to support funding conversations, resulting in a cohesive, luxury brand concept rooted in environment, wellness, and trust.