The Client

Sarah Ashleigh Designs is a home-studio artisan preserving precious flowers in crystal-clear resin and creating bespoke jewellery, decorative pieces and keepsakes from wedding bouquets, garden blooms and memorial flowers.

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The Brief

Develop a brand identity that reflects the handcrafted, nature-inspired artistry of the business. The client wanted a floral motif paired with a handwritten-style font to communicate the personal, bespoke and tactile nature of her creations

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The Outcome

Delivered a bespoke logo suite and comprehensive brand guidelines featuring a floral-inspired icon and expressive typography. The resulting identity feels warm, personal and true to the craft supporting her unique floral-preservation service and handmade jewellery while providing a cohesive foundation for all future brand touchpoints.