The Client

Demi fine gemstone jewellery designed in Suffolk and lovingly handcrafted by their family jeweller in Pune, Maharashtra. 

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The Brief

The design needed to feel elegant, simple and instantly recognisable. A minimal and elevated identity that reflected the quality of the jewellery and could grow with the brand across packaging, social content and future collections.

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The Outcome

A refined brand with a calm, modern typographic style. The sub-mark was developed with a maker’s mark in mind, using the initials in a more elegant, timeless form. The colour palette draws from peacock feather tones, vibrant yet warm, adding a subtle sense of richness and exclusivity. The final identity gives the brand a polished, high-end feel that still honours its handcrafted roots.