The Client

The Independent Publisher Alliance was founded to give mid-size UK publishers a stronger, collective voice. Built on collaboration and shared knowledge, the organisation brings publishers together to educate, support and amplify one another through community-led initiatives and events.

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The Brief

Create a bold, confident brand identity with a strong, masculine edge. The identity needed to feel warm and energising, with enough impact to work effectively across events, communications and shared platforms.

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The Outcome

I developed a distinctive brand identity that balances strength with approachability, using warm, grounded tones and confident typography to create a powerful visual presence. The result is an energising, versatile system designed to perform well across event materials and digital touchpoints, while clearly expressing unity, authority and collective strength.